One of the biggest decisions when launching your white label GPS tracking software business in the UAE is setting the right price. Charge too little, and you undercut your value. Price too high, and you risk losing clients to more affordable competitors.
So, how do you find that sweet spot where value meets profitability? In this article, we answer common pricing-related questions to help UAE resellers and GPS service providers build sustainable, competitive pricing models.
Q1: What Pricing Models Are Common for GPS Tracking Services?
There are three main models used across the UAE:
✅ Per Vehicle, Per Month
Most common and simplest to manage. Clients pay a monthly fee per vehicle connected to your GPS tracking software.
✅ Tiered Subscription Packages
Offer multiple service levels (e.g., Basic, Standard, Premium) based on features such as fuel monitoring, driver analytics, and reporting frequency.
✅ Annual Licensing
Some clients prefer paying yearly, often with a discount. It provides upfront cash flow and reduces churn.
? A reseller in Dubai increased conversions by 22% after introducing tiered packages instead of a flat rate.
Q2: How Should I Set My Base Price?
Your base pricing should factor in:
Your white label software cost (per vehicle/month)
Hardware and installation (if bundled)
Local UAE market rates
Value-added services offered (e.g., fuel reports, mobile apps)
UAE Pricing Benchmarks:
Entry-level GPS tracking (basic features): AED 25–35/month
Mid-tier with fuel & reports: AED 40–60/month
Premium fleet analytics & app branding: AED 65–100/month
Q3: What Should Be Included in Higher-Tier Plans?
To justify higher prices, include features such as:
Branded client dashboards and custom domain access
Arabic-English language support
Driver behavior analytics
Geofencing alerts
White-labeled mobile apps
API access or system integration options
? A fleet service in Abu Dhabi charges AED 75/month per vehicle by offering premium reports and custom integrations.
Q4: Should I Charge for Hardware Separately?
Yes—many UAE resellers sell GPS devices as a one-time fee:
OBD trackers: AED 120–200
Wired devices with fuel sensors: AED 250–400
Installation (optional): AED 100–200 per unit
You can also bundle hardware + software as a complete package and include a discount to increase adoption.
Q5: How Can I Add More Value Without Raising Prices Too Quickly?
Offer “soft” value-added features such as:
Monthly usage summaries
Driver leaderboards
Maintenance alerts
Client training and onboarding
Priority WhatsApp or email support
? A reseller in Sharjah added monthly driver performance reports and saw a 30% increase in renewals without raising base prices.
Q6: Why Choose Flotilla IoT for Profitable White Label GPS Pricing?
Flotilla IoT provides cost-effective, scalable white label GPS tracking software that enables you to price competitively while maintaining excellent margins.
With Flotilla, You Get:
Flexible pricing tiers for resellers
Branded dashboards, apps, and reports
UAE-based hardware compatibility
Arabic-English interface
Fast setup and local support
? A reseller using Flotilla IoT reached break-even in 3 months by offering tiered pricing to both logistics and rental companies in Dubai.
Conclusion
Pricing your white label GPS tracking software services in the UAE requires a mix of market research, strategic packaging, and ongoing value delivery. Start simple, offer clear tiers, and always link pricing to outcomes—like fuel savings, safety, and efficiency.
With a reliable partner like Flotilla IoT, you’ll have the features, support, and branding flexibility to price competitively and grow confidently in the UAE market.
